Website design has been an underutilized component of business development in the recent past, but companies are becoming knowledgeable about what makes a great website. They are learning that a website is more than a simple landing page. It is an interactive forum for information, communication, and essential aspects of brand building and growing. Just as soon as many companies get a grip on the realities and opportunities held within a great website, though, another major innovation and revolution has taken hold.
This is, of course, a major part of the massive mobile market. The mobile apps industry has reinvented the wheel once again, and the companies that just began really implementing solid website techniques have found themselves in a tricky spot once again. Now that they have a relevant website, how do they deploy mobile techniques into the formula of their web presence?
Mobile integration is a popular buzzword in web marketing. All it really means is that a website carries mobile attributes. These include a mobile design option that fits and looks better on mobile screens. Some companies keep their basic website mobile friendly whereas others develop an entirely different layout that becomes visible only when viewing through a mobile device. It seems 2013 marked the first year in which mobile web searches became over half of all web searches. This is an incredible development, and few are expecting the chain to stop any time soon.
The Evolution of Apps
A few early adopters made millions designing apps as standalone creations. In other words, they had an app without any website marketing and complementing it. The most common instance is with games that do not need a Flash website to back them up, but many companies are developing intuitive applications that help their main business. These are not games, of course. A marketing website may provide an app that details their services. The app may have a contact line or even network forum where users can interact and ask questions.
Website design seems to naturally require a coordination of design and mobile functionality to succeed in this competitive world. It could be a small addition or the main marketing strategy itself.