INTERNET MARKETING: CONCEPTS AND
MARKETING WORLD NEW PROBLEMS

Abstract: With increased globalization of the world economies, for
most enterprises, market opportunities seem to be endless these days.
Consequently, departing from the traditional commercial strategies and
tactics, innovative managers are looking for unique ways to compete
more effectively on a local, regional and global basis. Internet has
received so much attention from business world because the internet
will accelerate the decrease in costs of information. In addition, it
provides a universal availability and higher quality of information.
Internet also provides a fundamentally different environment for
international marketing and requires a different approach. Marketing
mix on internet marketing consist of five P‟s: price, product, promotion,
place, and personalization. Internet marketing establishes the new
marketing paradigm. This paper will try to explain the effect of internet
marketing on marketing mix and to determine some building blocks in
the new marketing paradigm

More Reasons to have Custom Web Design

  1. Custom web design is always and should be SEO friendly. Hence it becomes one of the best methods to rank higher in all the search engines.
  2. As for a general website (basic website), poor search engine ranking usually will become an issue, but when the custom web design approach is applied, it will have a higher possibility of skipping this issue.
  3. On the other hand, building a website that is custom fit with all of your desire contents and creativity, you can then fairly compete with your major online rivals in the search engine ranking race and you will have higher chance to topped them over!
  4. With the idea of implementing custom web design approach, you tend to also highlight the importance of your different products and services that you offer. Thus, you can also suggest better pricing compared with your competitors.
  5. You may need to get a professional web design company to help you uplift your brand image and ensure that you are getting the best results and outcome that is value for money.
  6. You can juggle between saving time or increasing revenue.
  7. Hiring freelance web designers may not seem to be a good idea. As they are probably less committed or perhaps lack of experiences in terms of wide branding perspective.
  8. In short, they don’t spend as much time building your website (more of moonlighting), as compared to a web design company that is doing it on a full-time basis.
  9. It also saves you so much time as you do not need to get involved in the ideation, design process, sitting with the designer side by side and also sorting out the specifications on how you want your website page to look like. You can just leave it to the pro!
  10. Therefore, you have more time to focus on your business, products innovation, services perfection and core values.
  11. Having a custom web design will also give you more control over your website and easy to update contents in the future. It is flexible and able to adapt to the ever-changing trend.
  12. Brand recognition will also improve as a result of custom web design. It gives you the idea that everything is possible through online marketing, working well with your specific requirements and needs.
  13. The benefits are endless if you do lots of online marketing, and for a start, you sure need to invest in custom web design that is worth spending.

To summarise, it uplifts your brand recognition, saves time, better search engine ranking, connecting you with your customer and foster better engagement.

I’d Rather Not Think About It

When my great uncle passed, he was given one of the monuments in Morris County NJ by his family. He specifically wanted one and even requested it in his will. He mentioned that the family could add to it whatever they wanted. It’s a good thing that he was good to the family, because if he wasn’t, they could have added just about anything. They had a beautiful message to go along with it. I’ve never really thought about what I want when I pass, but I guess if I had to make a choice, a monument sounds pretty nice.

I’m not even at the age where I would expect to have a monument, but I suppose I’ll get there eventually. Those kinds of thoughts are something that I like to avoid, because I don’t want to make anything happen sooner than it should. I’m a little bit superstitious in that way. Nothing will probably happen to me when I think about those topics, but I don’t want to take any chances. Continue reading “I’d Rather Not Think About It”

The Significance of Images

As you go along to choose a Web Developer Melbourne, multiple variables should be taken into consideration. Essential would be the aesthetic appeal of the online site, since it commonly functions as a summary of your organization for brand new shoppers. Other elements also need to be considered, like ease of use as well as subject material level of quality, however they won’t be of significance in the event the client gets to your website, does not prefer your Web Design Melbourne and then immediately leaves to look elsewhere. The images on your site will help you to entice the visitor to truly commence perusing and explore further. Your Internet site designer can also be a Graphic Designer Melbourne or possibly may retain the services of one inside their office. The Melbourne Graphic Design firm works to merge the graphical design into a webpage in an eye-catching way to hold the eye of those who show up on the website and then have them wanting to come back yet again. The graphics are actually much more than images also. The web page templates play a role in the aesthetic appeal along with the content and site organization. All aspects have to be focused upon when the guest has actually been lured in to the site. When looking at graphic design, particular aspects should be the main target. The home page is typically the most significant element, as it is just what the visitor views initially. The graphics here need to be useful and attractive and they should also present the information consumers are trying to find. Next, the focus must move to the content. Attractive visuals help engage the customers and provide the information they need. The common consumer features a very short attention span. Make certain the online site delivers the info in an easy to read style. Images can be of aid in accomplishing this. On top of that, visuals can help to increase a corporation’s brand status, brand identification and more. Once all factors are focused upon, the visual appearance of the online site will increase. Site visitors choose to invest some time finding out a little more about the company as well as what it provides. Finally, images help make a site appear professional. Keep the previously mentioned in your mind when you first speak to web designers to get one that will be appropriate for your company.