INTERNET MARKETING: CONCEPTS AND
MARKETING WORLD NEW PROBLEMS

Abstract: With increased globalization of the world economies, for
most enterprises, market opportunities seem to be endless these days.
Consequently, departing from the traditional commercial strategies and
tactics, innovative managers are looking for unique ways to compete
more effectively on a local, regional and global basis. Internet has
received so much attention from business world because the internet
will accelerate the decrease in costs of information. In addition, it
provides a universal availability and higher quality of information.
Internet also provides a fundamentally different environment for
international marketing and requires a different approach. Marketing
mix on internet marketing consist of five P‟s: price, product, promotion,
place, and personalization. Internet marketing establishes the new
marketing paradigm. This paper will try to explain the effect of internet
marketing on marketing mix and to determine some building blocks in
the new marketing paradigm

More Reasons to have Custom Web Design

  1. Custom web design is always and should be SEO friendly. Hence it becomes one of the best methods to rank higher in all the search engines.
  2. As for a general website (basic website), poor search engine ranking usually will become an issue, but when the custom web design approach is applied, it will have a higher possibility of skipping this issue.
  3. On the other hand, building a website that is custom fit with all of your desire contents and creativity, you can then fairly compete with your major online rivals in the search engine ranking race and you will have higher chance to topped them over!
  4. With the idea of implementing custom web design approach, you tend to also highlight the importance of your different products and services that you offer. Thus, you can also suggest better pricing compared with your competitors.
  5. You may need to get a professional web design company to help you uplift your brand image and ensure that you are getting the best results and outcome that is value for money.
  6. You can juggle between saving time or increasing revenue.
  7. Hiring freelance web designers may not seem to be a good idea. As they are probably less committed or perhaps lack of experiences in terms of wide branding perspective.
  8. In short, they don’t spend as much time building your website (more of moonlighting), as compared to a web design company that is doing it on a full-time basis.
  9. It also saves you so much time as you do not need to get involved in the ideation, design process, sitting with the designer side by side and also sorting out the specifications on how you want your website page to look like. You can just leave it to the pro!
  10. Therefore, you have more time to focus on your business, products innovation, services perfection and core values.
  11. Having a custom web design will also give you more control over your website and easy to update contents in the future. It is flexible and able to adapt to the ever-changing trend.
  12. Brand recognition will also improve as a result of custom web design. It gives you the idea that everything is possible through online marketing, working well with your specific requirements and needs.
  13. The benefits are endless if you do lots of online marketing, and for a start, you sure need to invest in custom web design that is worth spending.

To summarise, it uplifts your brand recognition, saves time, better search engine ranking, connecting you with your customer and foster better engagement.

I’d Rather Not Think About It

When my great uncle passed, he was given one of the monuments in Morris County NJ by his family. He specifically wanted one and even requested it in his will. He mentioned that the family could add to it whatever they wanted. It’s a good thing that he was good to the family, because if he wasn’t, they could have added just about anything. They had a beautiful message to go along with it. I’ve never really thought about what I want when I pass, but I guess if I had to make a choice, a monument sounds pretty nice.

I’m not even at the age where I would expect to have a monument, but I suppose I’ll get there eventually. Those kinds of thoughts are something that I like to avoid, because I don’t want to make anything happen sooner than it should. I’m a little bit superstitious in that way. Nothing will probably happen to me when I think about those topics, but I don’t want to take any chances. Continue reading “I’d Rather Not Think About It”

To Outsource or Perhaps Not to Delegate, That is the Question

Each and every business proprietor, eventually must make a decision whether or not he’s going to rely on someone else to participate in-house to take care of their internet site plus lookup engine advertising and marketing, or perhaps if he’ll pick the outsource SEO option. There are pros and cons to every approach, and frequently it comes to simple trial plus error to see what operates most effectively pertaining to your circumstances. Variables that come into play include business size, the character of the enterprise, cost and so on. Different corporations choose diverse SEO alternatives and no one method is best for every business – it is best identified within a organization by business schedule.

If you select to really outsource your SEO, you lose the personal, day to day information about your particular enterprise which usually a good in-house SEO employee would effortlessly possess. Even so, you will also eliminate the requirement to support this person like a full time staff member. Simply by outsourcing SEO, you will have the ability to choose from available SEO companies. In the event that one fails to deliver to an individual’s specifications, you can always modify. Right now, quite a few search engine marketing firms have started to focus on just one or two specific forms of enterprise search engine optimization. For example, a lot of organizations primarily deliver SEO pertaining to medical companies, or say for attorneys, or potentially for construction firms. Should there be a SEO firm obtainable that specializes in your type of business, the probability is they’ll be as informed about just what it is that your enterprise does as would’ve been the in-house member of staff.

A particular benefit that comes together with SEO outsourcing is basically that you obtain the advantage of every one of the SEO expert’s former prior experiences. For example, in the event that they have helped various other firms that market the same product as a person then you will reap the benefits today from his / her past experience in aiding to position the competition. Regardless of whether you delegate or not, you should no doubt want to receive the very same services. Expect a pro to review your website, its content material as well as structure, as well as your prime rivals. Furthermore, this person may need to look at the quality and also range of backlinks that point to your site or even to those to which you are linked. Primarily based concerning their discoveries, a person could anticipate to be able to gain SEO strategy that is definitely prepared exclusively for a person’s requirements.