INTERNET MARKETING: CONCEPTS AND
MARKETING WORLD NEW PROBLEMS

Abstract: With increased globalization of the world economies, for
most enterprises, market opportunities seem to be endless these days.
Consequently, departing from the traditional commercial strategies and
tactics, innovative managers are looking for unique ways to compete
more effectively on a local, regional and global basis. Internet has
received so much attention from business world because the internet
will accelerate the decrease in costs of information. In addition, it
provides a universal availability and higher quality of information.
Internet also provides a fundamentally different environment for
international marketing and requires a different approach. Marketing
mix on internet marketing consist of five P‟s: price, product, promotion,
place, and personalization. Internet marketing establishes the new
marketing paradigm. This paper will try to explain the effect of internet
marketing on marketing mix and to determine some building blocks in
the new marketing paradigm

More Reasons to have Custom Web Design

  1. Custom web design is always and should be SEO friendly. Hence it becomes one of the best methods to rank higher in all the search engines.
  2. As for a general website (basic website), poor search engine ranking usually will become an issue, but when the custom web design approach is applied, it will have a higher possibility of skipping this issue.
  3. On the other hand, building a website that is custom fit with all of your desire contents and creativity, you can then fairly compete with your major online rivals in the search engine ranking race and you will have higher chance to topped them over!
  4. With the idea of implementing custom web design approach, you tend to also highlight the importance of your different products and services that you offer. Thus, you can also suggest better pricing compared with your competitors.
  5. You may need to get a professional web design company to help you uplift your brand image and ensure that you are getting the best results and outcome that is value for money.
  6. You can juggle between saving time or increasing revenue.
  7. Hiring freelance web designers may not seem to be a good idea. As they are probably less committed or perhaps lack of experiences in terms of wide branding perspective.
  8. In short, they don’t spend as much time building your website (more of moonlighting), as compared to a web design company that is doing it on a full-time basis.
  9. It also saves you so much time as you do not need to get involved in the ideation, design process, sitting with the designer side by side and also sorting out the specifications on how you want your website page to look like. You can just leave it to the pro!
  10. Therefore, you have more time to focus on your business, products innovation, services perfection and core values.
  11. Having a custom web design will also give you more control over your website and easy to update contents in the future. It is flexible and able to adapt to the ever-changing trend.
  12. Brand recognition will also improve as a result of custom web design. It gives you the idea that everything is possible through online marketing, working well with your specific requirements and needs.
  13. The benefits are endless if you do lots of online marketing, and for a start, you sure need to invest in custom web design that is worth spending.

To summarise, it uplifts your brand recognition, saves time, better search engine ranking, connecting you with your customer and foster better engagement.

I’d Rather Not Think About It

When my great uncle passed, he was given one of the monuments in Morris County NJ by his family. He specifically wanted one and even requested it in his will. He mentioned that the family could add to it whatever they wanted. It’s a good thing that he was good to the family, because if he wasn’t, they could have added just about anything. They had a beautiful message to go along with it. I’ve never really thought about what I want when I pass, but I guess if I had to make a choice, a monument sounds pretty nice.

I’m not even at the age where I would expect to have a monument, but I suppose I’ll get there eventually. Those kinds of thoughts are something that I like to avoid, because I don’t want to make anything happen sooner than it should. I’m a little bit superstitious in that way. Nothing will probably happen to me when I think about those topics, but I don’t want to take any chances. Continue reading “I’d Rather Not Think About It”

The Power Of Marketing Your Company Online

As a business owner, among your most crucial tasks is always to make certain prospective customers are aware of your small business. Of course, they won’t frequent your shop or even utilize your professional services if they haven’t heard of you. For you to invest in your organization’s successes, you’ll have to make sure you have a site on the internet that the clients can certainly find. Regrettably, merely having a web site doesn’t mean your web visitors can find you. You are going to want to use a range of methods referred to as Search Engine Optimization or SEO that can help customers locate your web site.

When folks look for a new company, they have a tendency to go looking via the internet. If they aren’t in their home, they can easily perform a search with their smart phone. It might be difficult to do that with a telephone book as you are certainly not most likely to take it all over the place with you. When they try this search, they’re probably exclusively going to go through the first few search engine results and make their choice from those. Consequently you’ll have to ensure your site appears inside the initial few search results if someone does a search for just about any search term that is applicable to your small business.

The best way to get this done is to work together with somebody who concentrates on SEO Services. They already know how to optimize your own web page so that it turns up on top of the search engine results and in addition they’re able to achieve this quickly. They may also make sure they stay clear of just about any penalties, and is something that can happen effortlessly if you’re not sure what you are trying to do. They’ll utilize a selection of strategies to help your current business reach the top of the search results and they will sustain the web site to be sure it continues to be at the very top.

Should you own a business and want to make sure your business is advertised thoroughly, don’t neglect the power of optimizing your own site. Contact an SEO Company right now and see exactly how they may help you get to the top of the search results. When you are at the top, you will see an increase in the volume of clients who can locate your current site, and thus your small business, speedily and easily with a straightforward search online.