INTERNET MARKETING: CONCEPTS AND
MARKETING WORLD NEW PROBLEMS

Abstract: With increased globalization of the world economies, for
most enterprises, market opportunities seem to be endless these days.
Consequently, departing from the traditional commercial strategies and
tactics, innovative managers are looking for unique ways to compete
more effectively on a local, regional and global basis. Internet has
received so much attention from business world because the internet
will accelerate the decrease in costs of information. In addition, it
provides a universal availability and higher quality of information.
Internet also provides a fundamentally different environment for
international marketing and requires a different approach. Marketing
mix on internet marketing consist of five P‟s: price, product, promotion,
place, and personalization. Internet marketing establishes the new
marketing paradigm. This paper will try to explain the effect of internet
marketing on marketing mix and to determine some building blocks in
the new marketing paradigm

More Reasons to have Custom Web Design

  1. Custom web design is always and should be SEO friendly. Hence it becomes one of the best methods to rank higher in all the search engines.
  2. As for a general website (basic website), poor search engine ranking usually will become an issue, but when the custom web design approach is applied, it will have a higher possibility of skipping this issue.
  3. On the other hand, building a website that is custom fit with all of your desire contents and creativity, you can then fairly compete with your major online rivals in the search engine ranking race and you will have higher chance to topped them over!
  4. With the idea of implementing custom web design approach, you tend to also highlight the importance of your different products and services that you offer. Thus, you can also suggest better pricing compared with your competitors.
  5. You may need to get a professional web design company to help you uplift your brand image and ensure that you are getting the best results and outcome that is value for money.
  6. You can juggle between saving time or increasing revenue.
  7. Hiring freelance web designers may not seem to be a good idea. As they are probably less committed or perhaps lack of experiences in terms of wide branding perspective.
  8. In short, they don’t spend as much time building your website (more of moonlighting), as compared to a web design company that is doing it on a full-time basis.
  9. It also saves you so much time as you do not need to get involved in the ideation, design process, sitting with the designer side by side and also sorting out the specifications on how you want your website page to look like. You can just leave it to the pro!
  10. Therefore, you have more time to focus on your business, products innovation, services perfection and core values.
  11. Having a custom web design will also give you more control over your website and easy to update contents in the future. It is flexible and able to adapt to the ever-changing trend.
  12. Brand recognition will also improve as a result of custom web design. It gives you the idea that everything is possible through online marketing, working well with your specific requirements and needs.
  13. The benefits are endless if you do lots of online marketing, and for a start, you sure need to invest in custom web design that is worth spending.

To summarise, it uplifts your brand recognition, saves time, better search engine ranking, connecting you with your customer and foster better engagement.

I’d Rather Not Think About It

When my great uncle passed, he was given one of the monuments in Morris County NJ by his family. He specifically wanted one and even requested it in his will. He mentioned that the family could add to it whatever they wanted. It’s a good thing that he was good to the family, because if he wasn’t, they could have added just about anything. They had a beautiful message to go along with it. I’ve never really thought about what I want when I pass, but I guess if I had to make a choice, a monument sounds pretty nice.

I’m not even at the age where I would expect to have a monument, but I suppose I’ll get there eventually. Those kinds of thoughts are something that I like to avoid, because I don’t want to make anything happen sooner than it should. I’m a little bit superstitious in that way. Nothing will probably happen to me when I think about those topics, but I don’t want to take any chances. Continue reading “I’d Rather Not Think About It”

Precisely Why It Is Not A great Idea to Make Your Own Website

Nowhere does theNowhere does the historical adage, “You get whatever you pay for” seem more accurate than within the nowadays highly specialised fields regarding web site constructing and also style, and investigation engine optimisation. Once, back when the net appeared to be freshly developed, a person might create a private or even company website employing tools given by his or her service provider, and additionally he / she was considered to be about that “cutting edge” just because he acquired a web site! Of course, that’s ages ago when individuals used to be endeavoring to decide whether or maybe not the web by itself was obviously a fad. Right now, such a web-site would certainly poorly brand a company as being a rank beginner, plus would probably reflect so badly about their business that they would probably be better off without having one.

Today, world wide web users are generally a great deal more sophisticated. They will respond instinctively towards a properly designed website just as they respond to an amazingly adorned retail space. These kinds of technicalities speak out quantities about the operations, integrity as well as beliefs of the business on its own. Nevertheless, it is also possible for a person, to these days build a nice looking website. Nonetheless, there are many factors why this is often even today a bad idea, not unless the individual is actually himself, a search engine optimisation professional (http://www.hypercube.co.nz). The particular main explanation why is related to issues that will not always register on the actual exterior, such as the massive amount of work which will go to a thriving site which lives under the surface area, attracting qualified plus wanted site visitors which often means fresh feet jogging through the door. These kinds of understanding is generally so customized and also alters so swiftly that only a professional Web Designer, for example, HyperCube (www.hypercube.co.nz) will be able to keep up with it.

The thing an expert web master needs for one to have the ability to express to the guy is definitely precise information about your own typical present clients and your most desired potential clients. Furthermore, he or she will need to understand about exactly what it will be your enterprise sells, precisely what sets it apart from its opposition, as well as with any luck ,, precisely what your own perfect possible customer is probably going to type straight into their online search engine box when researching an organization that provides exactly what you have.