INTERNET MARKETING: CONCEPTS AND
MARKETING WORLD NEW PROBLEMS

Abstract: With increased globalization of the world economies, for
most enterprises, market opportunities seem to be endless these days.
Consequently, departing from the traditional commercial strategies and
tactics, innovative managers are looking for unique ways to compete
more effectively on a local, regional and global basis. Internet has
received so much attention from business world because the internet
will accelerate the decrease in costs of information. In addition, it
provides a universal availability and higher quality of information.
Internet also provides a fundamentally different environment for
international marketing and requires a different approach. Marketing
mix on internet marketing consist of five P‟s: price, product, promotion,
place, and personalization. Internet marketing establishes the new
marketing paradigm. This paper will try to explain the effect of internet
marketing on marketing mix and to determine some building blocks in
the new marketing paradigm

More Reasons to have Custom Web Design

  1. Custom web design is always and should be SEO friendly. Hence it becomes one of the best methods to rank higher in all the search engines.
  2. As for a general website (basic website), poor search engine ranking usually will become an issue, but when the custom web design approach is applied, it will have a higher possibility of skipping this issue.
  3. On the other hand, building a website that is custom fit with all of your desire contents and creativity, you can then fairly compete with your major online rivals in the search engine ranking race and you will have higher chance to topped them over!
  4. With the idea of implementing custom web design approach, you tend to also highlight the importance of your different products and services that you offer. Thus, you can also suggest better pricing compared with your competitors.
  5. You may need to get a professional web design company to help you uplift your brand image and ensure that you are getting the best results and outcome that is value for money.
  6. You can juggle between saving time or increasing revenue.
  7. Hiring freelance web designers may not seem to be a good idea. As they are probably less committed or perhaps lack of experiences in terms of wide branding perspective.
  8. In short, they don’t spend as much time building your website (more of moonlighting), as compared to a web design company that is doing it on a full-time basis.
  9. It also saves you so much time as you do not need to get involved in the ideation, design process, sitting with the designer side by side and also sorting out the specifications on how you want your website page to look like. You can just leave it to the pro!
  10. Therefore, you have more time to focus on your business, products innovation, services perfection and core values.
  11. Having a custom web design will also give you more control over your website and easy to update contents in the future. It is flexible and able to adapt to the ever-changing trend.
  12. Brand recognition will also improve as a result of custom web design. It gives you the idea that everything is possible through online marketing, working well with your specific requirements and needs.
  13. The benefits are endless if you do lots of online marketing, and for a start, you sure need to invest in custom web design that is worth spending.

To summarise, it uplifts your brand recognition, saves time, better search engine ranking, connecting you with your customer and foster better engagement.

I’d Rather Not Think About It

When my great uncle passed, he was given one of the monuments in Morris County NJ by his family. He specifically wanted one and even requested it in his will. He mentioned that the family could add to it whatever they wanted. It’s a good thing that he was good to the family, because if he wasn’t, they could have added just about anything. They had a beautiful message to go along with it. I’ve never really thought about what I want when I pass, but I guess if I had to make a choice, a monument sounds pretty nice.

I’m not even at the age where I would expect to have a monument, but I suppose I’ll get there eventually. Those kinds of thoughts are something that I like to avoid, because I don’t want to make anything happen sooner than it should. I’m a little bit superstitious in that way. Nothing will probably happen to me when I think about those topics, but I don’t want to take any chances. Continue reading “I’d Rather Not Think About It”

Fast and Simple Strategies to Improve Your Search Engine Ranking

Do you want assistance in moving your site up in the various search engine listings? Do you struggle with Search engine optimization? Today might be the time for you to get outside assistance. When coming up with an SEO campaign, you need to know the particulars of search engine calculations, which is exactly where Website optimization providers excel. Even while waiting to meet up together with search engine marketing companies and select someone to deal with, however, there are some simple actions you’ll be able to choose to use improve your search engine marketing. Start building a community of reliable backlinks. Many companies believe the more links they have, so much the better. The search engines possess a totally different approach to this. A couple of links to reputable sites, like colleges and universities, can beat 100 backlinks on sites of less quality. You should definitely bring backlinks to your site which will carry people to other high quality sites as well. Insert brand new content on a regular basis to boost your search engine standing, and concentrate on search phrases as opposed to keywords. Don’t hesitate to use your location in your search phrase, simply because this aids search engines find you when generating regional online search engine rankings. When producing subject material, seek to focus on only 1 keyword in each webpage. It really is easier to create fresh new, pertinent content material that search engine listings like if you don’t try to rank better for multiple keywords at one time. At all times put in a call to action on the Internet pages. Explain to the customers what direction to go next and you should find your income rise and also you gain more coverage. Finally, utilize social networking to improve your search engine ranking. Search engines are actually realizing how critical these Internet websites have become and turn to the sites when figuring out where a website will need to fit inside their search results. Be sure you spend some time getting together with consumers on the social networks for excellent outcomes. Request an seo crush website audit today. The sooner you do so, the earlier you can actually advance with your company. Search engine optimization is an inexpensive and efficient method to boost visibility for your company. See it as an additional kind of promotion and you will then see why you simply can’t wait.

Bad Business Testimonials Require Fast Attention

It’s not a good thing for your small business owner be made to ponder precisely how his organization is being thought of inside the community attention. He needs to actually find out. A wise business proprietor recognizes that public view is definitely flighty, and will change in an instant. The corporate world regarding the Internet is certainly vastly different than the former business world involving several generations in the past. Then, it tended to take weeks for a person’s lousy experience with a small business establishment to journey through a slender section of the local community, and unless their particular damaging experience happened to be one that maybe quite a few other folks experienced as well, chances are it would basically perish.

Today, however, a discontented client drives to his house and the first thing he does is he boots up his computer system. He clicks on business review web pages just like Angie’s List, Yelp, CitySearch plus much more and then broadcasts his negative viewpoint far and wide. Other folks, strangers to this guy, hear his word as gospel, notify their friends, and avoid that named company. Because of this, businesses do have a special need to be able to be aware at all times of complaints or unfavorable reviews that could be posted on the net concerning their company. Fortunately, this particular incredibly time-consuming imperative is now programmed simply by review management software, that will dependably mail an alert each time a negative assessment comes forth, allowing for the manager to cope with it instantly, blocking it from truly going viral.