INTERNET MARKETING: CONCEPTS AND
MARKETING WORLD NEW PROBLEMS

Abstract: With increased globalization of the world economies, for
most enterprises, market opportunities seem to be endless these days.
Consequently, departing from the traditional commercial strategies and
tactics, innovative managers are looking for unique ways to compete
more effectively on a local, regional and global basis. Internet has
received so much attention from business world because the internet
will accelerate the decrease in costs of information. In addition, it
provides a universal availability and higher quality of information.
Internet also provides a fundamentally different environment for
international marketing and requires a different approach. Marketing
mix on internet marketing consist of five P‟s: price, product, promotion,
place, and personalization. Internet marketing establishes the new
marketing paradigm. This paper will try to explain the effect of internet
marketing on marketing mix and to determine some building blocks in
the new marketing paradigm

More Reasons to have Custom Web Design

  1. Custom web design is always and should be SEO friendly. Hence it becomes one of the best methods to rank higher in all the search engines.
  2. As for a general website (basic website), poor search engine ranking usually will become an issue, but when the custom web design approach is applied, it will have a higher possibility of skipping this issue.
  3. On the other hand, building a website that is custom fit with all of your desire contents and creativity, you can then fairly compete with your major online rivals in the search engine ranking race and you will have higher chance to topped them over!
  4. With the idea of implementing custom web design approach, you tend to also highlight the importance of your different products and services that you offer. Thus, you can also suggest better pricing compared with your competitors.
  5. You may need to get a professional web design company to help you uplift your brand image and ensure that you are getting the best results and outcome that is value for money.
  6. You can juggle between saving time or increasing revenue.
  7. Hiring freelance web designers may not seem to be a good idea. As they are probably less committed or perhaps lack of experiences in terms of wide branding perspective.
  8. In short, they don’t spend as much time building your website (more of moonlighting), as compared to a web design company that is doing it on a full-time basis.
  9. It also saves you so much time as you do not need to get involved in the ideation, design process, sitting with the designer side by side and also sorting out the specifications on how you want your website page to look like. You can just leave it to the pro!
  10. Therefore, you have more time to focus on your business, products innovation, services perfection and core values.
  11. Having a custom web design will also give you more control over your website and easy to update contents in the future. It is flexible and able to adapt to the ever-changing trend.
  12. Brand recognition will also improve as a result of custom web design. It gives you the idea that everything is possible through online marketing, working well with your specific requirements and needs.
  13. The benefits are endless if you do lots of online marketing, and for a start, you sure need to invest in custom web design that is worth spending.

To summarise, it uplifts your brand recognition, saves time, better search engine ranking, connecting you with your customer and foster better engagement.

I’d Rather Not Think About It

When my great uncle passed, he was given one of the monuments in Morris County NJ by his family. He specifically wanted one and even requested it in his will. He mentioned that the family could add to it whatever they wanted. It’s a good thing that he was good to the family, because if he wasn’t, they could have added just about anything. They had a beautiful message to go along with it. I’ve never really thought about what I want when I pass, but I guess if I had to make a choice, a monument sounds pretty nice.

I’m not even at the age where I would expect to have a monument, but I suppose I’ll get there eventually. Those kinds of thoughts are something that I like to avoid, because I don’t want to make anything happen sooner than it should. I’m a little bit superstitious in that way. Nothing will probably happen to me when I think about those topics, but I don’t want to take any chances. Continue reading “I’d Rather Not Think About It”

The Reasons to Have Marketing With Email

Around two billion folks in the planet look at their particular e mail on a regular basis. People do so with greater predictability than they read through periodicals, journals, or even turn on TV. It’s the primary valid reason opt in email marketing tends to make such a strong not to mention efficient organization expansion device. Unlike undesirable, undesired email similar to that forbidden in 2003 with the actual passage of the particular CANSPAM ACT, automate lead capture only markets to people who voluntarily offer an email address and who actually ask to be emailed simply because they’re serious about the merchandise or even service that the company can give.

With the aid of an autoresponder series plus an inducement by using a sign-up form about the home page within your site, you can easily swiftly start off introducing titles to a new or perhaps current marketing with email list. A strong electronic mail advertising strategy augments almost every other marketing and advertising strategies that the company could be utilizing, just like television or radio ads, web site search engine optimization, mobile marketing, or social networking, to list just a few. E-mail provides a business a direct means via which to talk to prospective consumers the important points pertaining to not to mention benefits involving a person’s service or product. The particular return on investment for email marketing, according to the Direct Marketing Association, really is a staggering 4,300 percent, a number sufficiently big to alert almost any informed business person NOT using an marketing via email venture to the fact that he’s missing out.

In addition, critical to many, marketing via email is actually environmentally friendly. Zero trees are eliminated to create a great electronic mail campaign, as they may be using email’s primary competition, direct (snail) mail advertising and marketing, as well as print marketing just like magazines. In addition, no paper goes from your letterbox to the garbage can to your landfill. A smaller carbon footprint is definitely but a side advantage of excellent email marketing. Its fundamental power is based on its capacity to generate brand new as well as bolster present client business relationships. The greater the quality of info, program or perhaps merchandise which a organization is offering, the more satisfied the consumer will probably be with the particular general partnership. Probably the most crucial ability an entrepreneur or maybe administrator may learn is the art associated with utilizing a highly effective marketing via email promotion!