INTERNET MARKETING: CONCEPTS AND
MARKETING WORLD NEW PROBLEMS

Abstract: With increased globalization of the world economies, for
most enterprises, market opportunities seem to be endless these days.
Consequently, departing from the traditional commercial strategies and
tactics, innovative managers are looking for unique ways to compete
more effectively on a local, regional and global basis. Internet has
received so much attention from business world because the internet
will accelerate the decrease in costs of information. In addition, it
provides a universal availability and higher quality of information.
Internet also provides a fundamentally different environment for
international marketing and requires a different approach. Marketing
mix on internet marketing consist of five P‟s: price, product, promotion,
place, and personalization. Internet marketing establishes the new
marketing paradigm. This paper will try to explain the effect of internet
marketing on marketing mix and to determine some building blocks in
the new marketing paradigm

More Reasons to have Custom Web Design

  1. Custom web design is always and should be SEO friendly. Hence it becomes one of the best methods to rank higher in all the search engines.
  2. As for a general website (basic website), poor search engine ranking usually will become an issue, but when the custom web design approach is applied, it will have a higher possibility of skipping this issue.
  3. On the other hand, building a website that is custom fit with all of your desire contents and creativity, you can then fairly compete with your major online rivals in the search engine ranking race and you will have higher chance to topped them over!
  4. With the idea of implementing custom web design approach, you tend to also highlight the importance of your different products and services that you offer. Thus, you can also suggest better pricing compared with your competitors.
  5. You may need to get a professional web design company to help you uplift your brand image and ensure that you are getting the best results and outcome that is value for money.
  6. You can juggle between saving time or increasing revenue.
  7. Hiring freelance web designers may not seem to be a good idea. As they are probably less committed or perhaps lack of experiences in terms of wide branding perspective.
  8. In short, they don’t spend as much time building your website (more of moonlighting), as compared to a web design company that is doing it on a full-time basis.
  9. It also saves you so much time as you do not need to get involved in the ideation, design process, sitting with the designer side by side and also sorting out the specifications on how you want your website page to look like. You can just leave it to the pro!
  10. Therefore, you have more time to focus on your business, products innovation, services perfection and core values.
  11. Having a custom web design will also give you more control over your website and easy to update contents in the future. It is flexible and able to adapt to the ever-changing trend.
  12. Brand recognition will also improve as a result of custom web design. It gives you the idea that everything is possible through online marketing, working well with your specific requirements and needs.
  13. The benefits are endless if you do lots of online marketing, and for a start, you sure need to invest in custom web design that is worth spending.

To summarise, it uplifts your brand recognition, saves time, better search engine ranking, connecting you with your customer and foster better engagement.

I’d Rather Not Think About It

When my great uncle passed, he was given one of the monuments in Morris County NJ by his family. He specifically wanted one and even requested it in his will. He mentioned that the family could add to it whatever they wanted. It’s a good thing that he was good to the family, because if he wasn’t, they could have added just about anything. They had a beautiful message to go along with it. I’ve never really thought about what I want when I pass, but I guess if I had to make a choice, a monument sounds pretty nice.

I’m not even at the age where I would expect to have a monument, but I suppose I’ll get there eventually. Those kinds of thoughts are something that I like to avoid, because I don’t want to make anything happen sooner than it should. I’m a little bit superstitious in that way. Nothing will probably happen to me when I think about those topics, but I don’t want to take any chances. Continue reading “I’d Rather Not Think About It”

The Key Elements of Great Businesses

Web Marketing: Enhancing Your Business Online

These days, marketing and promoting business has intensely changed because of the internet’s advent. The internet provided the businessmen an infinite and extensive advertisement board so that companies from anywhere in the world will be able to post their brochures, information and product catalog. With the ever-increasing services and products being offered today, internet marketing has developed into a growing business that gives businessmen with good chances of having a good profit.

Internet marketing is one method to promote as well as advertise the services and products offered by various companies to the internet. There are many ways to carry it out so its definition will depend on a certain field it utilizes. Search engine optimization and web development are examples of internet marketing strategies.

There are many types of marketing which utilize the internet. One example is sending direct e-mails from a company to their clients, this is called e-mail marketing. These e-mails have information about the latest products, offers, updates and promos of the company. However, the main focus of internet marketing is website development.

A website is the principal object and instrument for the internet marketing. A brilliant website can show the impression that company owner want to present with their clients and the idea they would like to express to them. The webpages need to be manageable to navigate as well as must absolutely display the services and products which are offered to the customers.

When the website likes to direct the viewers to a new webpage, then the links placed there must be noticeable and placed on those strategic spots. Additionally, it is very important to have internet traffic in your website so that the people can see the contents and for it to become effective. This is an important factor for rivalry among all websites nowadays.

Search Engine Optimization is also a widely used internet marketing methods today. SEO deals more with those technical aspects of website design. It involves the placing of website contents as well as coding get the website in a high rank position if search engines display it. Recommendations to several search engines via SEO are just free nowadays unlike before where the companies are required to pay for their websites to be displayed in search results. Search engine optimization can definitely be very advantageous for your company websites.

Moreover, the additional techniques in internet marketing include review writing, blogging, articles as well as pay per click. These are all very helpful in enhancing the traffic of your website and in effect, increase your sales and earnings. To conclude, internet marketing is essentially a web that has interdependent sectors and provides work opportunities even with those that are in the convenience of their home.

Source: higher rankings