Abstract: With increased globalization of the world economies, for
most enterprises, market opportunities seem to be endless these days.
Consequently, departing from the traditional commercial strategies and
tactics, innovative managers are looking for unique ways to compete
more effectively on a local, regional and global basis. Internet has
received so much attention from business world because the internet
will accelerate the decrease in costs of information. In addition, it
provides a universal availability and higher quality of information.
Internet also provides a fundamentally different environment for
international marketing and requires a different approach. Marketing
mix on internet marketing consist of five P‟s: price, product, promotion,
place, and personalization. Internet marketing establishes the new
marketing paradigm. This paper will try to explain the effect of internet
marketing on marketing mix and to determine some building blocks in
the new marketing paradigm
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- As for a general website (basic website), poor search engine ranking usually will become an issue, but when the custom web design approach is applied, it will have a higher possibility of skipping this issue.
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- With the idea of implementing custom web design approach, you tend to also highlight the importance of your different products and services that you offer. Thus, you can also suggest better pricing compared with your competitors.
- You may need to get a professional web design company to help you uplift your brand image and ensure that you are getting the best results and outcome that is value for money.
- You can juggle between saving time or increasing revenue.
- Hiring freelance web designers may not seem to be a good idea. As they are probably less committed or perhaps lack of experiences in terms of wide branding perspective.
- In short, they don’t spend as much time building your website (more of moonlighting), as compared to a web design company that is doing it on a full-time basis.
- It also saves you so much time as you do not need to get involved in the ideation, design process, sitting with the designer side by side and also sorting out the specifications on how you want your website page to look like. You can just leave it to the pro!
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- The benefits are endless if you do lots of online marketing, and for a start, you sure need to invest in custom web design that is worth spending.
To summarise, it uplifts your brand recognition, saves time, better search engine ranking, connecting you with your customer and foster better engagement.
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