What’s new? What’s next? 6 essential marketing trends for 2020

Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2020. The cutting edge examples certainly show the exciting opportunities available – there is almost too much choice…

In this article, I’ll explore six key marketing trends based on examples and research on the adoption of the latest marketing techniques and technology marketers can use. For recommendations on tapping into the innovations in different digital marketing channels, including email, social media and search engine marketing, see all the other posts from the Smart Insights team covering Digital marketing trends for 2020.

Now we’re nearly at 2020, we can see the huge impact that digital marketing has had. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred

Trend 1. Lifecycle marketing
Although it’s often said that the ‘funnel is dead’ since consumer follows non-linear journeys, regardless of the product or service you’re involved with marketing, it will always be the case that to grow a business, your primary focus is growing awareness, closely followed by increasing customer leads and prospects.

This focus is shown by the latest Altimeter / Prophet State of Digital Marketing report, which shows a primary focus on increasing awareness.

The role of digital in creating a unified customer experience is also high in the response, but it’s shocking that digital marketing isn’t seen as a driver of boosting revenue from existing customers. It’s an artefact of the question since digital marketing is effective in achieving all of these goals, including customer retention.

A more practical way to plan to integrate online marketing into marketing activities is to consider communications from a customer point-of-view through the customer journey. I call this always-on lifecycle marketing and recommend you review your use of online AND offline media across the customer lifecycle.

An example of an audit is shown by this example of the use of marketing activities by a B2B company, which although strong at the top-of-funnel in terms of activities used, is less strong in the middle and bottom-of-funnel nurture and re-targeting activities. Many businesses are adopting marketing automation and account-based marketing technology to implement these touchpoints. See the article linked to above for all of the potential activities that can be audited.

Trend 2. Conversational marketing
For me, this is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging. Conversational marketing was highlighted as a key innovation in the latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it. You can see that of the technologies on the Innovation Trigger slope, many aren’t expected to become mainstream for 5 to 10 years. Of those forecast to hit the mainstream within the next 2 to 5 years, the three most significant for marketers to consider are personification, real-time and conversational marketing.

Bandar99 – One of the Best Trusted Gambling Sites Lists

More and more online gamblers are becoming safety-conscious and concerned about the security of their gambling experience. With the thousands of sites on the market today, finding a safe, trusted one is certainly feasible but is in fact a process which takes quite a bit of time and effort from the user, dedicated to performing the research and necessary due-diligence. However, there is a short, hassle-free route which can ease the process for the average user, namely trusted sites gambling sites lists such as Bandar99. This type of list-sites act as aggregators for the best online gaming sites out there, providing users with the necessary information for making the right choice about their gambling venue.

We shall take the example above of Bandar99 to explain the benefits of such lists for the consumer of such services. A lot of factors are considered before putting a new site onto a trusted sites list, such as reliability, trustworthiness and user experience.

While trustworthiness and reliability do not need any explanation, user experience is a bit different as, in its turn, consists of quite a few factors which can either make it or break it. Imagine the user has either deposited some funds or has requested a withdrawal and now has to wait forever for the payment to go through. This will certainly not fly with sites on the above mentioned list as they only allow the ones which work with some of the largest and most efficient local and international banks to make the payment process as smooth and as efficient as possible, with payment processing times below 24 hours. Imagine a user having a bit of trouble with using particular site feature or playing a particular game and finding that he has no one to turn to for immediate support. This will also not fly for sites listed there as they only allow sites providing professional, 24 hours a day online support service to their users. As a matter of fact, as a statement for their enforcement of this rule, even Bandar99 provides online support ready to assist with even the tiniest of issues their users might encounter.

Gambling in the Comfort of My Own Home

I used to be a big casino gambler. Once a year, I would plan a trip to go to Las Vegas and gamble as much as I could. While I liked going there, making the trip to Las Vegas was a bit inconvenient for me. I wanted to be able to gamble from the comfort of my own home. I found out that there are bitcoin casinos that exist where I can gamble using bitcoin currency. I had a lot of bitcoin that I purchased for cheap when it was worth very little, so I had all I needed to get my gambling fix.

I loved the slot games, the spin games, and the card games when I would go to the casinos in Las Vegas. Continue reading “Gambling in the Comfort of My Own Home”

Should You Trade in Bitcoin?

Bitcoin has been rising in popularity among both investors and enthusiasts. With so many cryptocurrencies to choose from, people often wonder whether or not they should trade Bitcoin.

So, if you are aspiring to trade bitcoin, you may want to know the pros and cons of trading cryptocurrencies including bitcoin. It’s always beneficial to do research before pursuing anything that involves money.

PROS

Bitcoin allows people to transact with each other without worrying about limitations such as country borders. Since Bitcoin exists digitally, it can be sent anywhere in the world, even on bank holidays.

Unlike traditional banking, Bitcoin is decentralized, meaning there’s no central authority that controls its transactions. This puts the sender and recipient in control of the money. With its blockchain technology, one of Bitcoin’s distinct advantages is that all final transactions become visible to the public in one ledger. Your personal information remains hidden from public view, which preserves anonymity.

Another advantage of trading in Bitcoin is the low fees. Unlike wire transfers and other methods of transferring money, fees are very negligible when trading in Bitcoin. You can also always pay higher fees to prioritize transactions and speed them up.

CONS

Bitcoin’s value fluctuates wildly as a result of its limited supply. Many view this as one of its biggest issues. Without stability, it’s hard to use it as a stable currency. However, many view this as an advantage and treat it like an investment instead.

Another con is how underdeveloped Bitcoin is. Tools, features and services are still undergoing development right now. It has great potential to become stabilized to the point of mass adoption, but until that point, the value will continue to fluctuate wildly.

IMMERSE OR DABBLE?

Given these potential benefits and disadvantages, the choice is yours on whether you should buy a lot, or just dabble in trading. If you fear the volatility, then just buy a little bit. If you are an early adopter of new technologies and can afford trading losses, then this same volatility means the rewards are amplified, so buying a lot may be for you.