Digital Marketing, an off -spring of the massive digital revolution that has taken place. An aspect of Digital Marketing that is specifically gaining prominence is Video Marketing. Ever imagined videos to be as useful? Well, hear the trends speaking.
This trend stands evidence to the consistent innovation that is taking place in the structures of marketing. From explainer videos to animated ad films, from infographics to entertainment based videos, the field of video marketing is the most eventful corner of the already action-packed world of web.
Is Video Marketing really that eventful? Yes, it is! Being a visual medium, it is bound to constant innovation and trends. It is an ever changing platform that keeps presenting itself to us in a new shape every single time.
Here is a list of the latest video marketing trends that are clearly taking over the field by storm.
Live Videography: Live Videography is one of the most trending videography trends of late. Extremely useful for events, product launches and a plethora of other avenues, Live videos are a great tool for video marketing. The biggest advantage of Live videos lies in how they enhance user engagement drastically. Live videos are also very realistic since it is perceived that live telecasting cannot be and is not modified in ways desirable to a brand’s self-image. A great example of Live video marketing is Buzzfeed.
360 degree Videos: 360 degree videos are the biggest realistic touch to the concept of video marketing. They not just offer better visuals but also make the content more understandable for people. They are often very catchy and attract high traffic rates. Thomson Holidays uses 360 degree videos to show travel locations.
Video and E-Learning: Explainer videos are booming at their highest pace. E-learning platforms are switching to videos and have left their ppt presentations far behind. Explainer videos put across the purpose of your business in an easy to understand way. This helps you reach out to multiple clients and consumers. Hubspot, Moz are famous brand that use Videos for e-learning.
Co-Creation with Consumers: People these days enjoy and find it easier (thanks to smartphones) creating videos as much as they love consuming it. Brands these days are coming with challenges on Social media which requires people to post videos of themselves adhering to the challenge’s theme. A strategy like this is a very engaging way of promoting your brand. Kitkat is known for the innovative challenge they recently came up with.
VR: Virtual Reality is an infectious trend. Not as popular among brands (as among gamers), VR is an untapped tool in Video marketing that has massive potential. VR enhances the experience of video consumption among the audience making it interactive, engaging and very effective. McDonald’s and Uber introduced Free VR sets for their customers.