INTERNET MARKETING: CONCEPTS AND
MARKETING WORLD NEW PROBLEMS

Abstract: With increased globalization of the world economies, for
most enterprises, market opportunities seem to be endless these days.
Consequently, departing from the traditional commercial strategies and
tactics, innovative managers are looking for unique ways to compete
more effectively on a local, regional and global basis. Internet has
received so much attention from business world because the internet
will accelerate the decrease in costs of information. In addition, it
provides a universal availability and higher quality of information.
Internet also provides a fundamentally different environment for
international marketing and requires a different approach. Marketing
mix on internet marketing consist of five P‟s: price, product, promotion,
place, and personalization. Internet marketing establishes the new
marketing paradigm. This paper will try to explain the effect of internet
marketing on marketing mix and to determine some building blocks in
the new marketing paradigm

More Reasons to have Custom Web Design

  1. Custom web design is always and should be SEO friendly. Hence it becomes one of the best methods to rank higher in all the search engines.
  2. As for a general website (basic website), poor search engine ranking usually will become an issue, but when the custom web design approach is applied, it will have a higher possibility of skipping this issue.
  3. On the other hand, building a website that is custom fit with all of your desire contents and creativity, you can then fairly compete with your major online rivals in the search engine ranking race and you will have higher chance to topped them over!
  4. With the idea of implementing custom web design approach, you tend to also highlight the importance of your different products and services that you offer. Thus, you can also suggest better pricing compared with your competitors.
  5. You may need to get a professional web design company to help you uplift your brand image and ensure that you are getting the best results and outcome that is value for money.
  6. You can juggle between saving time or increasing revenue.
  7. Hiring freelance web designers may not seem to be a good idea. As they are probably less committed or perhaps lack of experiences in terms of wide branding perspective.
  8. In short, they don’t spend as much time building your website (more of moonlighting), as compared to a web design company that is doing it on a full-time basis.
  9. It also saves you so much time as you do not need to get involved in the ideation, design process, sitting with the designer side by side and also sorting out the specifications on how you want your website page to look like. You can just leave it to the pro!
  10. Therefore, you have more time to focus on your business, products innovation, services perfection and core values.
  11. Having a custom web design will also give you more control over your website and easy to update contents in the future. It is flexible and able to adapt to the ever-changing trend.
  12. Brand recognition will also improve as a result of custom web design. It gives you the idea that everything is possible through online marketing, working well with your specific requirements and needs.
  13. The benefits are endless if you do lots of online marketing, and for a start, you sure need to invest in custom web design that is worth spending.

To summarise, it uplifts your brand recognition, saves time, better search engine ranking, connecting you with your customer and foster better engagement.

I’d Rather Not Think About It

When my great uncle passed, he was given one of the monuments in Morris County NJ by his family. He specifically wanted one and even requested it in his will. He mentioned that the family could add to it whatever they wanted. It’s a good thing that he was good to the family, because if he wasn’t, they could have added just about anything. They had a beautiful message to go along with it. I’ve never really thought about what I want when I pass, but I guess if I had to make a choice, a monument sounds pretty nice.

I’m not even at the age where I would expect to have a monument, but I suppose I’ll get there eventually. Those kinds of thoughts are something that I like to avoid, because I don’t want to make anything happen sooner than it should. I’m a little bit superstitious in that way. Nothing will probably happen to me when I think about those topics, but I don’t want to take any chances. Continue reading “I’d Rather Not Think About It”

How to Start an Online Business Around Your Passion

Starting an online business around your passion is basically an online sales job, you sell different products through different marketing methods like online advertising or Search Engine Optimization (SEO) To make a lot of money, the value of the product is very, very important.

How to start an online business around your passion?

And so it goes, while there are many products that you can sell online, there are only very few types of products that will make you money. Among professional Internet marketers, there is a consensus that so-called “evergreen” products are the best ones to market online. And what are “evergreen” products? They are products that will always sell because they fulfill basic needs and thus, are always in season.

These are products that fall under the following general categories: money, love, and health. People always want more money, more love, and better health. It doesn’t matter which part of the world they’re in, the needs are always the same. And so it goes, if you’re just starting out, make sure you’re promoting products that are “evergreen”.

With the right kind of product and some expertise in SEO or online advertising, you can have your first sale in less than a month.

Where can you find products to promote online? Two of the biggest product marketplaces are ClickBank and Markethealth. Obviously, with Markethealth, you will find health products for different health conditions like warts and hemorrhoids, although you can also find beauty products like eyelash growth serums and weight loss supplements.

On the other hand, ClickBank is the place where you can find information products like dating guides. You can also find finance-related products like Forex robots. You need to sign up with those ClickBank and Markethealth as an affiliate before you can start promoting.

Aside from the products mentioned above, you should also consider promoting niche dating sites. People are always searching for love online. Depending on a person’s taste, there are dating sites for bisexuals, bikers, military personnel, STD-infected people, etc. Simply do a search on Google for “dating sites affiliate program” and sign up as an affiliate.

7 Signs You’re Not Ready For Online Business Success

Dot.Com or Internet businesses started going main-stream in the early 1990’s and between 1995 and 2000 internet stocks were selling at multiples of their book values. Most of the Dot.Com companies had nothing tangible to justify their Mount Everest-high prices. It didn’t take long before the market started correcting itself and by October 4, 2002 the NASDAQ index had crashed by 76.81%, to 1,139.90, from a peak of 5,084.62 recorded on March 10, 2000..

Since the burst, the Dot.Com business had separated the men from the boys with valuable lesson learnt. Many of the boys went home to their parents to lick their wounds while the men started searching for the keys to online business success. As a matter of fact, no one key to online business success was found as internet business was a brand new territory. So it became a matter of trial and error to find out what worked.

In 2012 Rich Schefren released his much-acclaimed Internet Business Manifesto in which he advised Dot.Com entrepreneurs to approach every aspect of online business, from list building to product development and sales, strategically rather than tactically. He particularly noted that technology is an enabler and the whole focus should be on developing structures and building relationships rather than looking for tactical advantages like trying to outsmart the algorithms.

Since the Dot.Com crash, many online entrepreneurs have figured out what works and what doesn’t and the internet is producing millionaires in record numbers in assorted niches and sub-niches. One of such millionaires is Russell Brunson, the author of three best-selling books: Dot.Com Secrets, Expert Secrets, and Traffic Secrets. These books are definitive guides on what works online. If only to note in passing, as at the 2020, Russell Brunson’s net-worth was estimated at $41m; a figure he built over 15 years.

Scott Cunningham of Social Lite not long ago pointed out that online entrepreneurs go through three phases: the crawl phase, when you’re making less than $100,000 per annum, the walk phase when you’re making between $100,000 to $1m, and the run phase when you’re making over $1m. It is at the crawl phase you need the most learning.

For those of us in the crawl phase, it’s important to note that, just like anything in life, online business has its own guiding principles. Those who succeed in a big way online follow these principles. The opposite is also true for those who fail. As Russell Brunson and other internet business experts would readily advice, do what works. Don’t try to reinvent the wheel.